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注：配图为UCI联合创智VI设计公司作品
I recently read a wonderful book called Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan. Since I’d written a book extolling the business virtues of the Beatles, I was curious to see how these two iconic bands stacked up in the world of corporate smarts. In some areas I found that their methods were similar; in others, they were miles apart. Here are three.
Scott and Halligan t
注：配图为UCI联合创智VI设计公司作品
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